November 20, 2019

[LT] How bananas could save your project. Understanding UX

  • Jasonek A.

Imagine you are about to release your product. You find it brilliant and dazzling. Hitting the market! This is your child and you are so proud! So proud till the first wave of feedback comes. Oh, really? This is not what you have expected. Now you are confused, devastated. Not so proud at all. Did users really have to struggle with it so much? What should be done in the next release? And the most important question, how do you react to that feedback? What should be done? And again: how? In this lightning talk I will answer your what? and how? questions. I will address them telling about User eXperience, by using an acting on imagination example, the example of banana. I am not going to convince you, that after this small talk you will know everything about UX and its fundamentals. That is not the case. I will show you, however, how to start focusing on your user, no matter what product you are working on, either arranging a garden or introducing brand new software for your company.

View Original Article

Recent Publications

August 01, 2019

Protecting photonic quantum states using topology

  • Blanco-Redondo A.

The use of topology to protect quantum information is well-known to the condensed-matter community and, indeed, topological quantum computing is a bursting field of research and one of the competing avenues to demonstrate that quantum computers can complete certain problems that classical computers cannot. In photonics, however, we are only ...

May 01, 2019

Digital networks at the nexus of productivity growth

  • Kamat S.
  • Prakash S.
  • Saniee I.
  • Weldon M.

This paper takes a fresh look at the debate over the relationship between digital technology and productivity. The argument of economic historian Robert J. Gordon is that digital technology will not lead to increases in productivity such as we saw in the last century, based on his analysis of the ...

January 01, 2019

Friendly, appealing or both? Characterising user experience in sponsored search landing pages

  • Bron M.
  • Chute M.
  • Evans H.
  • Lalmas M.
  • Redi M.
  • Silvestri F.

© 2017 International World Wide Web Conference Committee (IW3C2), published under Creative Commons CC BY 4.0 License. Many of today's websites have recognised the importance of mobile friendly pages to keep users engaged and to provide a satisfying user experience. However, next to the experience provided by the sites themselves, ...