Advertising Competitions in Social Networks

  • Masucci A.
  • Silva Allende A.

In the present work we study the advertising competition of several marketing campaigns who need to decide how many resources to allocate to potential customers to advertise their products through direct marketing while taking into account that competing marketing campaigns are trying to do the same. Potential customers express a rank-scoring rules for each marketing campaign according to the offers, promotions or discounts made to them. Taking into account her intrinsic value as well as the peer influence that she exerts over other potential customers we consider the network value as a measure of its importance in the market and we find an analytical expression for it. We analyze the marketing campaigns competition from a game theory point of view, finding a closed form expression of the symmetric equilibrium offer strategy for the marketing campaigns from which no campaign has any incentive to deviate. We also present several scenarios, such as Winner-takes-all and Borda, but not the only possible ones for which our results allow us to retrieve in a simple way the corresponding equilibrium strategy.

Recent Publications

June 19, 2017

COMBINING BELIEF PROPAGATION AND SUCCESSIVE CANCELLATION LIST DECODING OF POLAR CODES ON A GPU PLATFORM

  • Cammerer S.
  • Hoydis J.
  • Leible B.
  • Stahl M.
  • Ten Brink S.

The decoding performance of polar codes strongly depends on the decoding algorithm used, while also the decoder throughput and its latency mainly depend on the decoding algorithm. In this work, we implement the powerful successive cancellation list (SCL) decoder on a GPU and identify the bottlenecks of this algorithm with ...

June 04, 2017

A New PRACH Transmission Scheme in Unlicensed Spectrum

  • Luo Z.
  • Meng Y.
  • Tao T.

For the unlicensed spectrum, the occupied bandwidth requirement is demanded by some regulations. The legacy scheme of Physical Random Access Channel (PRACH) for Long Term Evolution (LTE) cannot satisfy it. In this paper, we propose a novel PRACH transmission scheme to satisfy the requirement of unlicensed spectrum based on preamble ...

June 01, 2017

Mutual service processes in Euclidean spaces: existence and ergodicity

  • Baccelli F.
  • Mathieu F.
  • Norros I.

Consider a set of objects, abstracted to points of a spatially stationary point process in R-d, that deliver to each other a service at a rate depending on their distance. Assume that the points arrive as a Poisson process and leave when their service requirements have been fulfilled. We show ...