January 01, 2019

Analyzing uber's ride-sharing economy

  • Aiello L.
  • Djuric N.
  • Grbovic M.
  • Kooti F.
  • Lerman K.
  • Radosavljevic V.

© 2017 International World Wide Web Conference Committee (IW3C2), published under Creative Commons CC BY 4.0 License. Uber is a popular ride-sharing application that matches people who need a ride (or riders) with drivers who are willing to provide it using their personal vehicles. Despite its growing popularity, there exist few studies that examine large-scale Uber data, or in general the factors affecting user participation in the sharing economy. We address this gap through a study of the Uber market that analyzes large-scale data covering 59 million rides which spans a period of 7 months. The data were extracted from email receipts sent by Uber collected on Yahoo servers, allowing us to examine the role of demographics (e.g., age and gender) on participation in the ride-sharing economy. In addition, we evaluate the impact of dynamic pricing (i.e., surge pricing) and income on both rider and driver behavior. We find that the surge pricing does not bias Uber use towards higher income riders. Moreover, we show that more homophilous matches (e.g., riders to drivers of a similar age) can result in higher driver ratings. Finally, we focus on factors that affect retention and use information from earlier rides to accurately predict which riders or drivers will become active Uber users.

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Recent Publications

August 01, 2019

Protecting photonic quantum states using topology

  • Blanco-Redondo A.

The use of topology to protect quantum information is well-known to the condensed-matter community and, indeed, topological quantum computing is a bursting field of research and one of the competing avenues to demonstrate that quantum computers can complete certain problems that classical computers cannot. In photonics, however, we are only ...

May 01, 2019

Digital networks at the nexus of productivity growth

  • Kamat S.
  • Prakash S.
  • Saniee I.
  • Weldon M.

This paper takes a fresh look at the debate over the relationship between digital technology and productivity. The argument of economic historian Robert J. Gordon is that digital technology will not lead to increases in productivity such as we saw in the last century, based on his analysis of the ...

January 01, 2019

Friendly, appealing or both? Characterising user experience in sponsored search landing pages

  • Bron M.
  • Chute M.
  • Evans H.
  • Lalmas M.
  • Redi M.
  • Silvestri F.

© 2017 International World Wide Web Conference Committee (IW3C2), published under Creative Commons CC BY 4.0 License. Many of today's websites have recognised the importance of mobile friendly pages to keep users engaged and to provide a satisfying user experience. However, next to the experience provided by the sites themselves, ...