Marketing & Communications Subcommittee
The Marketing & Communications Subcommittee helps to manage the internal and external communications activities of GreenTouch and its work streams, such as public relations, creation of collateral material, and website content. Any GreenTouch member may join this committee. Marketing expertise is helpful, but enthusiasm and energy are the most valuable prerequisites – if you are interested in joining, please email info@bell-labs.com.
The goals of this group are to:
- Establish a clear identity for the consortium's unique positioning as a Green Thought Leadership and values-based program
- Develop positive and collaborative relationships with target audiences
- Build a proactive media relations program utilizing a variety of media sources to maximize awareness, create excitement and enhance the consortium's image to support GreenTouch goals, objectives and programs
- Reinforce a coherent image to establish one clear voice throughout all communication channels by creating key messages, talking points and value propositions
- Generate excitement among GreenTouch members, boost momentum and make it exciting to contribute; remind members of the initial passion behind the GreenTouch mission
- Establish an effective communication plan to improve internal communication and member engagement